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    This is Emale (ē'māl') - yes, I am named after a computer program. In all truth, my name was created before the birth of email (I'll settle the copyright issues later). For now, my goal in life is to find innovative ways of imposing my opinions on the rest of the world (also known as promoting/marketing). I major in listening to music and minor in pathetic attempts at utilizing the Spanish language.

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Jul 09 2008

Energy Surge?

Published by emale at 1:14 am under Uncategorized Edit This

After being featured and writing in numerous tracks such as Britney Spears’ “Gimme More,” that girl from Timbaland’s “The Way I Are” (or Clutch member Keri Hilson) finally has her own single, “Energy.”  Yet after all the wait, does Hilson have enough energy to produce a hit without her crutch Clutch crew and Timbaland?

Keri Hilson - Energy CDS

Hilson’s voice - so sweet, so kind - tamely rides the not-so-inspirational beat…

For some reason, this calls to mind her performance in Timbaland’s “Scream,” in which she and Pussycat Doll Nicole Scherzinger sing the leads in the song.  Fine.  Oddly enough, when listening you begin to wonder whose voice is whose and eventually realize that you don’t care.

The same applies to Hilson’s single “Energy.”  As she sings “you’re taking all of my energy,” you realize that you just wasted energy caring about her, her voice, and clearly, this song.

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